#1
Placement-linked
Digital Marketing Course
94% placement rate & 2000+ students placed in Digital Marketing
Real accountability- If the job< ₹4.5L, we refund 60%
Projects on Meta & Google Ads, SEO, Ecom, Programmatic, Content & Social
Recruiters include world’s largest agencies and top brands
Recruiters include world’s largest agencies and top brands
Apply for the Marketing Launchpad
Apply for the Marketing Launchpad
Scholarship Deadline: 2 May 2025
LIVE Program
22 weeks | 850+ hours
Get Certified and Hired
Jobs of ₹4.5-9.2L + INDUSTRYCreds® Certification
Flexibility to Study
Choose Full-Time (Weekdays) / Part-Time (Sunday) Batch
LIVE Program
22 weeks |
850+ hours
850+ hours
Open for all
Any field or
background
background
Get Certified
and Hired
and Hired
Jobs of ₹4.5-9.2L + INDUSTRYCreds® Certification
Work on Real Brands
Meta & Google Ads, SEO, Ecommerce, Programmatic, Content & Social Media
Flexibility to Study
Full-Time (Weekdays) / Part-Time (Sunday)
Next Batch Starts
May 15, 2025
KRAFTSHALA VS OTHERS
Why learn Digital
Marketing with Kraftshala?
We know this is a crucial step for you and here is a simple chart to make the decision easy.
 | Internships | MBA T2/T3 | Other Digital Courses | |
|---|---|---|---|---|
| Cost (excluding GST) | ₹1.36L, if you get a job of ₹4.5L or more | N/A | ₹ 8L - 15 L | ₹ 0.7 - 3 L |
| Cost, if unemployed poston completion | ₹ 54.4K | N/A | ₹ 8L - 15 L | ₹ 0.7 - 3 L |
| Time investment | 22 weeks | 3-6 Months | 12-24 months | 4 - 12 months |
| Cost of travel | No Cost as Program is Online | May need relocation | Full Time, needs relocation | Yes, if Offline |
| Practical exposure in marketing | High Industry-focused learning | Medium | Low | Low-Medium |
| Behavioural skill development | High | Low-Medium | Medium | Low |
DIGITAL MARKETING TOOLS
Hands-on Digital Marketing training on industry's leading tools
Here’s a list of various digital marketing tools that you’ll be introduced to for measurement, analysis and optimizations. However,
always remember, tools can keep changing, the approach is what needs to be mastered. And that will be a core focus of the course!
always remember, tools can keep changing, the approach is what needs to be mastered. And that will be a core focus of the course!
DIGITAL MARKETing CERTIFICATion
Kraftshala’s Digital Marketing Certification
helps you get hired!
About Kraftshala’s INDUSTRYCreds® certification
INDUSTRYCreds® by Kraftshala is the only digital marketing certification that helps you stand out and shows the recruiter that you are ready to deliver from Day 1. This digital marketing certificate is earned once you learn digital marketing upon successful completion of Kraftshala’s Marketing Launchpad program.
Kraftshala is now a 9-year old brand. With so many alumni out there, doing amazing work in digital marketing, recruiters know what Kraftshala and its INDUSTRYCreds® certification means.
So this is not going to be just another CV point but actually help you stand out and land high potential roles of CTC ₹4.5-9L in some amazing companies!
Kraftshala is now a 9-year old brand. With so many alumni out there, doing amazing work in digital marketing, recruiters know what Kraftshala and its INDUSTRYCreds® certification means.
So this is not going to be just another CV point but actually help you stand out and land high potential roles of CTC ₹4.5-9L in some amazing companies!
DIGITAL MARKETING Placements
Real Accountability of High Quality Placements
A placement process that has delivered excellent talent to the 1000-crore brands as well as the
starry eyed startups, the big daddy agencies as well as the upcoming ingenious ones.
starry eyed startups, the big daddy agencies as well as the upcoming ingenious ones.
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Students Placed
Hear From our Recruiters
Hear what our alumni have to say
Paulson Joseph
Media Planner @ Madison World
Paid AdsThe stakes I took were very high. So, I wanted the program to be very strict and into us. And, that's what I got. Because there were long hours, 8 - 10 hours per day. It was very systematic and it was very well organised.
Vishal Jaiprakash Nair
Digital Intern @ Team Pumpkin
I have never been used to these kinds of learning experiences where everyone is so ready to help you at whatever point it is, and whatever time it is, or you know, ready to explain things to you no matter how many times until the ... show more
Vidisha Lad
SEO @ Performics
When Performics came, as a part of our placement process. I remember, it was so super fast that it really happened in two days time. Like, I've never seen such a super fast placement process. I couldn't believe myself that I actua... show more
Paulson Joseph
Media Planner @ Madison World
The stakes I took were very high. So, I wanted the program to be very strict and into us. And, that's what I got. Because there were long hours, 8 - 10 hours per day. It was very systematic and it was very well organised.... show more
Pratyush Sarkar
Media Performance Analyst @ Publicis Global Delivery
Kraftshala was a unique experience since it wasn't just the theoritical learning but practical learning along with expert sessions with people from the industry which were very fruitful. Also, for entire 3 months we had Human skil... show more
Anurag Singh
Senior Marketing Analyst @ Hiveminds
I joined Kraftshala just from the point of view that I will learn digital marketing but then after I joined, I not only got the functional aspect of digital marketing, but also the behavioural and communication skills which are re... show more
100% Practical
Curriculum. 0% Fluff
Curriculum. 0% Fluff
An average digital marketing talent knows the theory about tools, reports etc - all of which you can learn for free.
At Kraftshala, you learn by doing. And doing under the guidance of expert practitioners.
At Kraftshala, you learn by doing. And doing under the guidance of expert practitioners.
An average digital marketer knows the theory
about tools, reports etc - all of which you can
learn for
free.
At Kraftshala, you learn by doing. And doing under the guidance of expert practitioners.
about tools, reports etc - all of which you can
learn for
free.
At Kraftshala, you learn by doing. And doing under the guidance of expert practitioners.
Detailed curriculum
Week 0
Week 1-6
Week 7-9
Week 10
Week 11-17
Week 18
Week 19-22
Placement Drive
Week 0
Here are the details of your week:
Functional Skills Track 1
20 hours
Brand Strategy Fundamentals
Brand Strategy Fundamentals including consumer funnels, segmentation, targeting, creative evaluation and more
Human Skills
Orientation to Human Skills
Excel Skills
Fundamentals of Excel
*The weekly plans can be re-structured as we keep enhancing learning designs basis ongoing recruiter and student feedback.
Week 0
Week 1-6
Week 7-9
Week 10
Week 11-17
Week 18
Week 19-22
Placement Drive
Week 0
Track 1
Brand Strategy Fundamentals
Human Skills
Excel Skills
*The weekly plans can be re-structured as we keep enhancing learning designs basis ongoing recruiter and student feedback.
PROJECTS
Gain real experience with LIVE Projects
even before you start working
Project 1:
Meta Ads
Duration: 15 Hours (& 15 Days of Live Campaign)
Description:
You’ll be creating and executing a FB and Instagram campaign for the brand Unleavables*. From the business objectives, target audience to creating media plans, ads and placements. You take the campaigns live and optimize to meet the targets.
You’ll be creating and executing a FB and Instagram campaign for the brand Unleavables*. From the business objectives, target audience to creating media plans, ads and placements. You take the campaigns live and optimize to meet the targets.
Projects Briefing Meeting with the industry experts Making the campaigns live with the given budget Media Strategy Submission & Campaign Optimization
Presentations and Mock Interviews*Brands change every batch
Project Flow:
Projects Briefing Meeting with the industry experts Making the campaigns live with the given budget Media Strategy Submission & Campaign Optimization Presentations and Mock Interviews*Brands change every batch
Project 2:
Ecom project
Duration: 15 Hours (& 7 Days of Live Campaign)
Description:
You’ll be running live campaigns on Amazon for Seasoned Snack*. It will include creating a strategy based on business and user understanding, creating a media plan using past data, taking the campaign live on Amazon and optimizing it to meet the goals.
You’ll be running live campaigns on Amazon for Seasoned Snack*. It will include creating a strategy based on business and user understanding, creating a media plan using past data, taking the campaign live on Amazon and optimizing it to meet the goals.
Project Briefing Meeting with the industry experts Making the campaigns live with the given budget Media Strategy Submission & Campaign Optimization Campaign Ends and Final Reports are Created
Presentations and Mock Interviews*Brands change every batch
Project Flow:
Project Briefing Meeting with the industry experts Making the campaigns live with the given budget Media Strategy Submission & Campaign Optimization Campaign Ends and Final Reports are Created Presentations and Mock Interviews*Brands change every batch
Project 3:
Google Ads
Duration: 15 Hours (& 7 Days of Live Campaign)
Description:
You’ll be creating and executing a Search campaign for the brand Unleavables*. Right from the business objectives, target audience to creating media plans, ads to bidding strategies. You take the campaigns live and optimize the performance to meet the targets.
You’ll be creating and executing a Search campaign for the brand Unleavables*. Right from the business objectives, target audience to creating media plans, ads to bidding strategies. You take the campaigns live and optimize the performance to meet the targets.
Project Briefing Meeting with the industry experts Making the campaigns LIVE with the given budget Media Strategy Submission & Campaign Optimization
Presentations and Mock Interviews*Brands change every batch
Project Flow:
Project Briefing Meeting with the industry experts Making the campaigns LIVE with the given budget Media Strategy Submission & Campaign Optimization Presentations and Mock Interviews*Brands change every batch
Project 4:
SEO project
Duration: 11.5 Hours (& 7 days of Performance Tracking)
Description:
You’ll be creating a SEO strategy for Unleavables*. This will include conducting on-page audits, technical audits and backlink audits of the website. You will also create a content strategy, create briefs for SEO optimized blogs and publish them using Wordpress.
You’ll be creating a SEO strategy for Unleavables*. This will include conducting on-page audits, technical audits and backlink audits of the website. You will also create a content strategy, create briefs for SEO optimized blogs and publish them using Wordpress.
Project Briefing Catchup with the experts SEO and Content Strategy Submission Blog Publishing Using Wordpress
Presentations*Brands change every batch
Project Flow:
Project Briefing Catchup with the experts SEO and Content Strategy Submission Blog Publishing Using Wordpress Presentations*Brands change every batch
Project 5:
Programmatic
Duration: 10 hours
Description:
You will plan a media campaign for Axis Bank. Your job is to create an end to end programmatic media plan using DV360: provide details for campaigns, line orders, insertion orders, adgroups, targeting, budget segregation, bidding strategies, and creatives.
You will plan a media campaign for Axis Bank. Your job is to create an end to end programmatic media plan using DV360: provide details for campaigns, line orders, insertion orders, adgroups, targeting, budget segregation, bidding strategies, and creatives.
Project Briefing Attempting the media plan on DV360 Catchup with the experts Finalisation of media plan Presentations*Brands change every batch
Project Flow:
Project Briefing Attempting the media plan on DV360 Catchup with the experts Finalisation of media plan Presentations*Brands change every batch
Project 6:
Blog creation Projects
Duration: 30 hours
Description:
You will create SEO optimised blogs, publish them and analyse performance for two brands: Top of the funnel for Kraftshala: Dissecting a brand strategy, Middle and Bottom of the funnel for Unleavables- for your own Shopify Page
You will create SEO optimised blogs, publish them and analyse performance for two brands: Top of the funnel for Kraftshala: Dissecting a brand strategy, Middle and Bottom of the funnel for Unleavables- for your own Shopify Page
Project briefing Creating the blog strategy Writing and Optimizing the blogs Publishing the blogs
Presentations*Brands change every batch
Project Flow:
Project briefing Creating the blog strategy Writing and Optimizing the blogs Publishing the blogs Presentations*Brands change every batch
Project 7:
Social Media Strategy Project
Duration: 30 hours
Description:
You will create the Go-to-Market Organic Social Strategy for a Brand Launch case. You will be deciding the Campaign Idea, Campaign Stages (Pre-Launch, Launch, Post-Launch) and then executing social media posts and videos to drive the brand objective.
You will create the Go-to-Market Organic Social Strategy for a Brand Launch case. You will be deciding the Campaign Idea, Campaign Stages (Pre-Launch, Launch, Post-Launch) and then executing social media posts and videos to drive the brand objective.
Project briefing Creating the Organic Content Strategy Making social media posts Publishing the social media posts
Presentations*Brands change every batch
Project Flow:
Project briefing Creating the Organic Content Strategy Making social media posts Publishing the social media posts Presentations*Brands change every batch
Project 8:
Blog creation Projects
Duration: 30 hours
Description:
You will script, shoot, create edit plans, edit, and post short form videos (Instagram Reels/YT shorts) that drive objectives for 3 brands: Top of the Funnel, Bottom of the Funnel on instagram, bottom of the funnel on Linkedin
You will script, shoot, create edit plans, edit, and post short form videos (Instagram Reels/YT shorts) that drive objectives for 3 brands: Top of the Funnel, Bottom of the Funnel on instagram, bottom of the funnel on Linkedin
Project briefing Understanding user, brand and objectives Creating and Revising content Publishing Content
Presentations*Brands change every batch
Project Flow:
Project briefing Understanding user, brand and objectives Creating and Revising content Publishing Content Presentations*Brands change every batch
What will your typical day look like?
Digital Marketing classes take place between Monday - Saturday. You will have a test every week to assess your mastery of the objectives set for the week.
Here’s what your day could look like.Function Skills - Live Lectures
10 am - 12 pm
Practice of concepts through group exercises,
12 - 1 pm
Lunch,
1 - 2 pm
Human Skills / Problem Solving Sessions
2 - 4 pm
Excel Sessions,
4 - 5 pm
Tea Break,
5 - 5:30 pm
Project work and Expert Feedback
5:30 - 7:30 pm
Learn and Network with the BEST
Digital Marketing training from industry’s
Top Leaders
Top Leaders
Get ready to deliver on your jobs from Day 1 under 100+ internal and external experts who've worked at top brands and taught at IIMs, ISB, SP Jain.
VARUN SATIA
Founder & CEO, Kraftshala
Ex- FMS , BITS
Eshu Sharma
Co-founder, Kraftshala
Ex- FMS, PEC
Nishtha Jain
Marketing, Kraftshala.
Ex-IIM Luckow, NIT
Sambit Dash
Partner, RPSG, ex-VP Marketing
Ex-IIM Ahmedabad
VARUN SATIA
Founder & CEO, Kraftshala
Ex- FMS , BITS
Eshu Sharma
Co-founder, Kraftshala
Ex- FMS, PEC
Nishtha Jain
Marketing, Kraftshala.
Ex-IIM Luckow, NIT
Sambit Dash
Partner, RPSG, ex-VP Marketing
Ex-IIM Ahmedabad
Sarfaraz Khimani
Founder, Performics
Ex - IIM Ahmedabad
Sanchari Biswas
Media and Digital Lead
Ex-Toothsi, Performics
Abhishek Srivastava
VP, Marketing
Ex-GM Marketing, Hersheys
Mehak Gulati
Chief Brand Officer
Ex - IIM Ahmedabad
Piyush Dhanuka
Strategic Partnerships
Ex - IIM Calcutta
Tejas Chaudhari
Performance Marketing Lead - Ecommerce
Ex - IIM Lucknow
Ayushi Mona
Director, Marketing
Ex - MICA
Arjun Sood
Client Partner
Ex - IIM Lucknow
Mani Makkar
Product Marketer
Ex - MICA
Admission Process
The programs help you graduate with a job and not just a certificate. Thus, the screening process is a mandatory step to ensure we enroll folks who can derive value from the program.
Apply on
website
website
Fill up the application form and get your process started.
Take the
Screening Test
Screening Test
Watch marketing concepts that we share and apply them on an Ad. You get 3 attempts.If you give the first attempt within 3 days, you will also be evaluated for the scholarship of ₹30,000.
Talk to your
counselor
counselor
A counselor will get in touch to understand your goals and help you with your results.
Enroll and start
your journey
your journey
If accepted, you can complete the payment formalities and get started with the program
Welcome to the ride!
Apply on
website
website
Fill up the application form and get your process started.
Take the
Screening Test
Screening Test
Watch marketing concepts we share and apply them on an Ad.
You get 3 attempts. If you give the first attempt within 3 days, you will also be evaluated for the scholarship of ₹30,000.
You get 3 attempts. If you give the first attempt within 3 days, you will also be evaluated for the scholarship of ₹30,000.
Talk to your
counselor
counselor
A counselor will get in touch to understand your goals and help you with your results.
Enroll and start
your journey
your journey
If accepted, you can complete the payment formalities and get started with the program
Welcome to the ride!
Eligibility criteria
Education
We encourage students from
all educational fields to apply
all educational fields to apply
Experience
Freshers and working
professionals can apply
professionals can apply
Intent
Deep interest & intent in
building a marketing career
building a marketing career
Online Digital Marketing Course Fees
We believe in making education performance-driven. Hence, it is a job-linked digital marketing course.
If your job < 4.5L, you get a 60% refund!
This puts us on the same team as our students.
The better you do, the better we do.
The better you do, the better we do.
Enroll with super affordable
Scholarship of ₹30,000 will be awarded to the top 5% of applicants
Kraftshala’s Placement Accountability Pledge
If your job pays < 4.5L,
you get a 60% fee refund
you get a 60% fee refund
Join the most successful marketing community
Become a part of the network which is winning it in the industry - with awards, promotions and amazing hikes and growth!
FAQs
All
Training
Eligibility
Screening Process
Placement
Fee
Have more questions?
Available from 10 AM - 7 PM, Monday-Friday
Call
+91-7827135490
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