10 Best Digital Marketing Courses in Kanpur in 2025

Eshu Sharma Digital Marketing Apr 17 15 min

You’re not alone if you’re looking for the best digital marketing courses in Kanpur. With digital marketing booming across India, more businesses than ever are hunting for people who know their way around SEO, ads, content, and analytics.

But here’s the catch: there are just too many courses out there. Some promise everything under the sun, others barely scratch the surface. So how do you figure out which one’s actually worth your time and money?

Honestly, it comes down to a few key things. The top digital marketing institutes in Kanpur are the ones that teach what the real world demands. That means updated content, tools you’ll actually use in a job, real hands-on work and not just theory, and yes—solid placement support that doesn’t leave you hanging. If that sounds like what you’re looking for, Kraftshala is one name you’ll definitely want to check out first. Their Marketing Launchpad program has helped many students secure well-paying jobs. We’ll also talk about a few other courses that you can opt for and why they stand apart from others.

digital marketing courses in kanpur

Quick Overview of the Best Digital Marketing Courses in Kanpur

  1. Kraftshala’s Marketing Launchpad
  2. Li-Mat Soft Solutions
  3. YV Institute of Digital Marketing
  4. NDMIT (National Digital Marketing Institute and Training)
  5. PIIDM (Pashium International Institute of Digital Marketing)
  6. WsCube Tech
  7. Socialinq
  8. IIDE – The Digital School
  9. Digiperform
  10. IIM Skills

How We Chose the Best Digital Marketing Courses in Kanpur

Before we talk more about the different courses we have in the list, it is important to know why we have chosen them and on what basis. 

Placements

Let’s be honest—most people looking for a digital marketing course are either trying to break into the industry or shift careers altogether. For them, placements matter more than anything else. It’s not just about learning the skills; it’s about what happens after that. A good course should back its students till they actually land a job. 

That’s why we looked at how serious each institute is about its placement commitments. Do they promise job assurance or just say they’ll “help”? Some even offer a refund if placements don’t happen—and that kind of accountability says a lot.

We also checked where students were getting placed. If they’re ending up in companies where digital marketing is a core function—places like Dentsu, Publicis, or even well-known Indian startups or MNCs—that’s a strong signal that the course is respected in the industry. Roles matter too. 

We paid attention to whether students are getting performance-driven roles with real responsibilities, not just low-level internships. Salary outcomes also helped paint a clearer picture of what each program actually delivers.

What also stood out was how the placement process was handled. It’s not just about sending resumes. We focused on whether these institutes actually help build resumes, train for interviews, and walk students through a proper hiring process. That’s the kind of support that really makes a difference when someone is starting fresh.

Check out placement success stories and see how India’s #1 job-linked program helps you land your dream role!

Course Syllabus & Fees

You can usually tell how serious a course is by looking at what they teach and how they structure it. We chose programs that go beyond just surface-level knowledge. If a course includes things like SEO, Google and Meta Ads, AI-driven strategies, and automation tools, it shows they’re aligned with what companies actually expect from marketers today. Those who also include training on newer marketing tech or tools tend to be more relevant.

We also checked how deep each course goes. Some are meant to be crash courses, while others take time to go into detail. We leaned more toward programs that offer well-paced, advanced content because that’s where the actual learning happens. Another important factor was how the course is delivered—whether students learn through live classes with industry experts or are just given access to pre-recorded videos. Recognition matters too—if the course is backed by respected marketing bodies or gets acknowledgment from companies hiring in this space, that gives it more weight.

Of course, cost plays a big role, especially for students or people switching fields. So, we considered how transparent the pricing was and whether there were EMIs or any financial support. A good course should be an investment, not a burden.

Live Projects

Knowing the theory is great, but marketing lives in the real world. That’s why live projects were a big deciding factor. We looked for courses where students get to actually do the work, not just read about it. The better programs have real partnerships with companies, and that allows students to work on actual client campaigns—not just made-up case studies.

It also matters whether students run real ads. A program that lets you launch campaigns on Google or Meta gives you a taste of how marketing actually works when money is on the line. That kind of experience builds confidence and sharpens judgment. Access to tools like Google Analytics, SEMrush, or HubSpot was another plus. These tools are standard in the industry, so any exposure during the course is a big win.

And then there’s the final project. Courses that include a capstone project—where everything learned is applied to one big real-world campaign—usually produce more job-ready candidates. It’s a solid way to round off the training.

Alumni Testimonials

One of the best ways to figure out if a course delivers is to hear from people who’ve already done it. That’s why alumni feedback played a big part in how we judged these institutes. For someone considering a course, getting in touch with past students can be incredibly helpful—it gives you a clearer picture of the learning experience, the kind of support provided, and what outcomes to realistically expect.

We also looked at the course ratings on platforms like Google. Courses with consistently high ratings usually back them up with strong support and results. But it wasn’t just about stars—we also checked where these alumni are now. If they’ve landed solid roles in good companies, especially ones known for their digital marketing teams, that tells us the course is working.

Finally, we saw whether these institutes stay in touch with their students. A strong alumni network can be huge—it helps with mentorship, job referrals, and just having people to turn to when you’re trying to figure things out. The places that built that kind of community definitely stood out.

Best Digital Marketing Courses in Kanpur: Comparison Chart

Digital Marketing Institute in Kanpur Course Duration Course Fee Salary After Course Completion
Kraftshala’s Marketing Launchpad 19 weeks INR 1,36,000 (60% refund if the salary package is less than INR 4.5 LPA) Minimum salary of ₹4.5 LPA upon placement
Li-Mat Soft Solutions 3 to 12 months INR 15,000 to ₹40,000  INR 2 LPA to INR 5 LPA
YV Institute of Digital Marketing 3 Months to 6 Months Ranging from INR 35,000 to INR 50,000 INR 2.5 LPA to INR 5 LPA
NDMIT (National Digital Marketing Institute and Training) 2 Months to 8 Months Starts at INR 20,000 to INR 50,000 3 LPA to 4 LPA for Freshers, 8 LPA to 10 LPA for higher positions
PIIDM (Pashium International Institute of Digital Marketing) 2.5 months Get in touch with them to receive a detailed breakdown INR 3 LPA to INR 5 LPA
WsCube Tech 3 Months to 6 Months INR 55,000 INR 2.5 LPA to INR 4 LPA
Socialinq 5 to 7 Months INR 25,000 to INR 40,000 INR 2 LPA to INR 4 LPA
IIDE – The Digital School 4 to 12 Months Course fee ranges from INR 1,25,000 to INR 6,45,000 INR 3 LPA to 6 LPA
Digiperform Ranges from Foundation Course (2 Months) to DigiHero (1 Year) Starts at INR 24,750 to INR 72,750 INR 3 LPA to INR 4.5 LPA
IIM Skills 4 Months (including 2 Months paid internship) INR 30,000 INR 2.5 LPA to 5 LPA

The 10 Best Digital Marketing Courses in Kanpur

So now that we know what courses we’ll be talking about and why we have chosen them, it’s time to talk about them in brief, starting with the best course in this list which is Kraftshala’s Marketing Launchpad. 

1. Kraftshala’s Marketing Launchpad

Kraftshala Marketing Launchpad Program

If you’re looking to start a real career in digital marketing, Kraftshala’s Marketing Launchpad is one of the best digital marketing courses in Kanpur. It’s built for the kind of roles today’s companies actually hire for, and the whole course is designed to take you from zero experience to job-ready in under five months.

Let’s start with why it stands out. The course is completely hands-on and updated with everything that matters in marketing right now—think performance campaigns, AI-driven strategies, real brand case studies, and even working on actual ad accounts. It’s structured for Gen Z learners, meaning it’s fast-paced, practical, and interactive. 

You learn directly from people who’ve been there and done that—CMOs, growth leaders, and working professionals from top companies. They don’t just teach. They guide, review your work, and help you improve with direct feedback, just like you’d get in an actual job. 

What really sets this course apart is the chance to work on live projects with real ad budgets, giving you hands-on experience running actual campaigns on platforms like Google and Meta. It’s not just about theory—it’s about learning how to make real marketing decisions when money is on the line.

Course Syllabus

If you’re wondering what’s actually covered, here’s a quick breakdown. The syllabus isn’t just theory; rather, it’s packed with everything companies expect from a digital marketer today.

  • Marketing Foundations: Understand how marketing works in the real world, from market research and consumer psychology to brand strategies that drive results.
  • Digital Advertising (Meta & Google Ads): Gain hands-on experience setting up, running, and optimizing paid campaigns across platforms—using actual ad budgets on real accounts.
  • Content & Social Media Marketing: Develop and execute social media strategies, create engaging content, and learn what makes campaigns resonate in today’s digital landscape.
  • Search Engine Marketing (SEO & Performance): Master SEO techniques, analyze search trends, and build campaigns that drive traffic and conversions.
  • E-commerce & Growth Marketing: Learn what it takes to grow online businesses, with practical exposure to e-commerce tools and performance-driven marketing tactics.
  • AI Tools & Marketing Automation: Get up to speed with the latest in AI for marketing—automation tools, data analytics, and smarter campaign management.
  • Live Projects: Work on real campaigns, spending live ad budgets, and receive direct feedback from industry mentors. Every project is reviewed, just like it would be in a real job.

So yes, if you’re searching for a course that’s got an industry-relevant digital marketing course syllabus and teaches what is covered in digital marketing training today and not what was relevant five years ago, this one checks all the boxes.

Course Reviews

Over 2,000 students have already taken this program. Kraftshala has a 94% placement rate, and most graduates land roles paying between ₹4.5 LPA and ₹9 LPA. You can find their testimonials on YouTube, LinkedIn, and Google—and many of them are now working at top-tier firms. People aren’t just switching careers, they’re getting real roles that stick.

Placement Support

Now to the most important bit—getting placed. This is where Kraftshala’s model is different. It’s not about vague job “assistance.” They prepare you to get hired, and they back that up by tying your fees to your outcome.

You get:

  • Resume-building sessions
  • Live Project Presentations
  • Mock interviews with real hiring managers
  • Behavioral and communications training
  • 1-on-1 career mentorship to guide you step-by-step

The companies hiring include established digital agencies like Publicis and Dentsu, along with startups and big brands that actually run large-scale marketing campaigns. If you’ve been Googling “digital marketing course with placement in Kanpur” or “guaranteed placement digital marketing course,” this is one of the very few that genuinely qualifies.

Course Fees

Let’s talk money. The full fee is ₹1,36,000-but you only pay that if you get placed at ₹4.5 LPA or more. If the job offer is below that mark, you pay just 40% since 60% is refunded! That’s the kind of accountability that shows they’re serious about getting you hired.

Compare this to other courses, which charge upfront with no outcome linked to it—and suddenly, the ROI here looks pretty solid. Most students see an average starting CTC far above the industry standard for entry-level roles.

Expert Trainers

This isn’t some pre-recorded series of videos with no support. You’re learning from real marketing pros—people with experience at top brands and agencies. Kraftshala brings in expert mentors, guest speakers, and actual hiring managers to run sessions. You get regular feedback on your work, you revise it, and you improve with every round. And that’s exactly the kind of learning that sticks.

Kraftshala Trainers - 1

Kraftshala Trainers - 2

If you’re serious about learning from the best digital marketing mentors and want to learn digital marketing from industry experts, this course has both the depth and the people to deliver.

Become a part of India’s #1 Digital Marketing course and community. Check eligibility.

2. Li-Mat Soft Solutions

Li-Mat Soft Solutions has quietly built a strong name for itself in Kanpur, especially among students looking for a digital marketing course that’s hands-on and budget-friendly. Over the last few years, they’ve certified more than 1,200 learners, many of whom now work with local businesses, agencies, and startups in the region. Their Google reviews are consistently positive, with students appreciating the approachable teaching style and personal mentorship.

What we liked most about their course is that it doesn’t try to overpromise—it’s practical, flexible, and built for people who want to learn by doing. They offer training in SEO, social media marketing, content creation, and ad campaigns, with optional modules depending on your goals. You also get exposure to basic design tools and analytics platforms, which is a plus for beginners.

So why did Li-Mat make our list of the best digital marketing courses in Kanpur? A few reasons. One, they don’t just give you theory and send you off. Their training includes live projects and in-class assignments that help you actually apply what you’re learning. 

Two, their fees are much more affordable than most big-brand institutes, starting around ₹15,000 and going up to ₹40,000, depending on the course length. That makes it a good option for freshers trying to get started without burning a hole in their pocket.

In terms of placements, while they don’t promise guaranteed roles, they do support students with resume prep, mock interviews, and basic placement assistance. Many alumni have secured jobs with salaries ranging from ₹2 LPA to ₹5 LPA—pretty solid for a local program at this price point.

3. YV Institute of Digital Marketing

The YV Institute has become a go-to option for people looking to get into digital marketing in Kanpur without all the noise or overwhelm that comes with bigger institutes. It’s a smaller setup, but that’s actually part of its strength—students here get more focused attention, and the trainers are genuinely involved in your learning journey from day one.

The course runs for about 3 to 6 months, and pricing typically ranges from ₹35,000 to ₹50,000, depending on the modules you pick. It’s not the cheapest out there, but it does include mentorship, basic portfolio-building help, and support for interviews and resumes. 

You won’t find big corporate tie-ups or job guarantees here, but the placement assistance is genuine, and a good number of learners go on to find roles in local agencies or start freelancing with decent income potential.

What got them a spot on our list is their commitment to actually teaching. Not flooding you with content, but walking you through how digital works—step by step. For someone looking to learn digital marketing in Kanpur with real human guidance and not just videos or templates, YV Institute checks the right boxes.

4. NDMIT (National Digital Marketing Institute and Training)

NDMIT has been quietly expanding across North India for a while now, and their Kanpur center has built up a steady reputation for being both structured and beginner-friendly. What makes them different is the way they’ve designed their programs—for freshers, working professionals, and business owners—all in separate learning tracks. It’s a model that helps people learn based on where they’re at, rather than force everyone into the same classroom.

The course duration can be anywhere from 2 to 8 months, and students have the option to build depth with more advanced modules. Prices start at ₹20,000 and can go up to ₹50,000, depending on how deep you want to go. The best part? You don’t just get lectures—you get to practice in simulation environments, work on dummy ad accounts, and understand how campaigns really work before you’re ever expected to run one.

They don’t guarantee placements, but they do offer proper support—resume reviews, mock interviews, and access to their hiring partners. Entry-level salaries usually fall between ₹3 to ₹4 LPA, with some students moving into higher-paying roles after gaining a bit more experience or shifting to metro cities.

5. PIIDM (Pashium International Institute of Digital Marketing)

PIIDM might not be a household name in Kanpur just yet, but it’s been quietly building a solid learner base with a course that focuses on action over theory. Their digital marketing program runs for about two and a half months, and while the fee structure isn’t listed upfront, they offer one-on-one guidance if you get in touch directly. That said, their affordability and pace have made them a preferred choice for students looking to pick up job-ready skills quickly.

What helped PIIDM earn a place on our list is the way they focus on outcomes. Students don’t just go through slides—they actually run ad campaigns, build landing pages, and work with marketing tools they’d use in a real job. The training is fast-paced but grounded, and that kind of exposure helps learners understand what marketing looks like outside of a textbook.

For a lot of young professionals trying to understand the scope of digital marketing, this course offers a decent launchpad. It’s especially helpful for those who want to freelance or work with startups where you’re expected to wear multiple hats right from day one.

Placement support here exists, but it’s more hands-off than some of the other institutes. That said, many students land roles offering ₹3 to ₹5 LPA, especially if they come in with some prior experience or strong project work to show.

Project based learning across Meta, Google, Ecommerce and Programmatic Ads with India’s leading placement linked Digital Marketing program. Check eligibility.

6. WsCube Tech

WsCube Tech has been expanding across several Indian cities, and their Kanpur branch has become a solid pick for people who want a straightforward, skill-based learning experience. What makes this institute stand out is how it leans into practical sessions and regular assignments, which help build confidence even if you’re starting from scratch.

Their course typically runs between 3 to 6 months, depending on the track you choose. The curriculum covers most of the major areas—SEO, social media marketing, Google Ads, and content strategy—while also introducing students to tools like Google Analytics and SEMrush. It’s the kind of training that works well for people who want to get their hands dirty early and learn by applying things.

One thing that’s often appreciated is the clarity around pricing. Compared to many institutes that hide their fee structures, WsCube Tech is upfront about it. Their digital marketing course fees come in at around ₹55,000, and for that, students get guided instruction, tool access, and capstone project work. It may not be the cheapest, but it offers strong value considering the depth of training and post-course support.

As far as placements go, they do provide assistance—resume help, interview rounds, and access to local hiring networks. Most students report starting salaries between ₹2.5 LPA to ₹4 LPA, which is pretty respectable for first-time marketers coming out of tier-2 cities.

7. Socialinq

Socialinq might not be the first name you hear when you ask around for digital marketing courses in Kanpur, but that’s exactly what makes it interesting. It’s one of those newer institutes that’s focused less on mass training and more on giving students a sharp, real-world understanding of how digital marketing works in today’s business landscape.

The course runs for about 5 to 7 months, which gives enough breathing room to cover the key areas in depth—SEO, paid advertising, content strategy, influencer outreach, and analytics tools. What’s different here is the way they’ve tried to create a high-tech learning setup, using simulation tools and campaign walkthroughs to keep things hands-on.

Fees for the course fall between ₹25,000 to ₹40,000 depending on the modules you choose, and they do offer a bit of flexibility in payment. Placement support is available but low-key—they guide you on resumes, basic interview prep, and help connect with local digital agencies. Many students end up in roles paying around ₹2 LPA to ₹4 LPA, which is a solid starting point, especially if you’re looking to grow within small teams or startups.

8. IIDE – The Digital School

IIDE might not be based in Kanpur, but a lot of students from the city turn to them when they’re looking for something big-picture and structured. The course is online, but it doesn’t feel distant. You get live sessions, support from actual mentors, and projects that push you to think like someone already working in the industry.

Depending on which track you go for, the course can last anywhere between 4 to 12 months. Some go for the fast-paced version, while others take their time through the full path. The fees range from ₹1,25,000 to ₹6,45,000—which isn’t small—but what you get is a well-defined digital marketing roadmap that covers the journey from beginner to pro.

They don’t just drop content and leave you to figure it out. There’s handholding, mock interviews, resume feedback, and guidance for building your portfolio. You also get access to tools and real brand work, which helps when you’re trying to land a role in performance marketing or brand strategy.

Placement-wise, they have a wide reach. Students have landed jobs at big-name agencies, e-commerce companies, and startups across the country. Salaries generally start between ₹3 to ₹6 LPA, depending on how much prior experience you bring in.

It’s a premium option, no doubt. But if you’re looking for something that maps out the career path clearly and keeps you supported at every stage, IIDE delivers on that front.

9. Digiperform

Digiperform’s one of those names that’s everywhere—Kanpur included. They’ve trained thousands across India, and their local center has seen a decent share of that. It’s structured, well-recognized, and designed for people who want a mix of practical exposure and certificate credibility without diving into deep-end theory.

The course has multiple tracks. There’s the short, 2-month Foundation option, and then the longer DigiHero version that goes up to a year. Fees fall somewhere between ₹24,750 to ₹72,750 depending on which one you go for. It’s flexible that way—you can start small, or go all in.

As far as placements go, Digiperform doesn’t make bold guarantees, but they do offer structured support. Students usually land roles with ₹3 to ₹4.5 LPA starting packages. Their tie-ups with local brands and marketing agencies across Tier-2 cities also help students who want to stay closer to home.

10. IIM Skills

Finally, let’s talk about IIM Skills’ digital marketing course.  The course runs for four months and includes a two-month paid internship, which is a good deal for anyone who wants a soft landing into the field. The fee is ₹30,000, and compared to most other structured online programs, that’s on the more affordable end—especially when you factor in the internship.

The training itself covers the usual essentials: SEO, Google Ads, content marketing, email strategy, and analytics. But it’s the way they keep the sessions interactive that helps—live classes, doubt-clearing, and practical assignments are baked into the course. You also get to work with tools that professionals actually use, which makes a big difference when you start applying for jobs.

They do provide placement support, although it’s more aligned with fresher roles. Still, many students come out earning somewhere between ₹2.5 LPA to ₹5 LPA. It’s not a guaranteed offer, but for a lot of learners, especially those who want to work remotely or start their own projects, that’s more than enough to get moving.

Enroll for the Best Digital Marketing Course in Kanpur Today

There’s no shortage of digital marketing courses out there. We’ve gone through some of the top options available in Kanpur—each offering something slightly different depending on your goals, budget, and learning style. But what most learners really want is simple: skills they can use, support that lasts beyond the classroom, and a clear path to a real job.

That’s exactly the gap Kraftshala’s Marketing Launchpad fills. It’s built for people who aren’t just looking to learn digital marketing but to actually work in it. With a placement-first approach, live campaigns, personal mentorship, and a curriculum shaped by industry leaders, it gives you everything you need to confidently enter the field.

If you’re serious about turning your interest in digital marketing into a career, this is where you start! 

Kraftshala gets you placed at 4.5-9LPA jobs as freshers – ROI better than any other professional course. Enroll now!

Frequently Asked Questions (FAQ’s)

Which university is best for digital marketing in Kanpur?

There isn’t a university in Kanpur that specializes in digital marketing. Most of the top-rated programs are offered by private institutes like Kraftshala, IIDE, and NDMIT.

What is the cost of a digital marketing course in Kanpur?

Course fees in Kanpur typically range from ₹15,000 to ₹1,32,000 depending on the institute, course duration, and level of support provided.

Is digital marketing a good career in Kanpur?

Yes, digital marketing offers strong career opportunities in Kanpur with growing demand across startups, agencies, and businesses expanding their online presence.

Is a 3 month digital marketing course in Kanpur worth it?

A 3-month course can be worth it if it includes practical training, real tools, and placement support. It works best for beginners looking for a quick, skill-based entry into the field.



ABOUT THE AUTHOR
Eshu Sharma
Co-founder & Head of Academics, Kraftshala
Eshu Sharma is the co-founder and Head of Student Experience at Kraftshala, the largest marketing jobs providing edtech platform in India.... read more

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